When it comes to giving tocharity, who wins when itâ€™s the â€œhead vs. heartâ€ scenario? Emotional ties to acharity are strong, yet there are many considering a logical approach tomeasurable donations.
The head vs. the heart, as itoccurs in charitable planning, was the topic of a recent article in The New York Times titled â€œTwo Paths for Charitable Giving: From theHead or From the Heart.â€
The key question posed by the####â€œIs it better to give in response to an emotional need or feeling, orare dollars better spent when tied to a metric that measures how effective theyare?â€
So, do you give charitablysimply because it feels good and perhaps has a positive impact to which you canpersonally relate based on your own life and experience? Alternatively, do yougive with a focus on doing the most measurable good with the assets gifted?
For many donors, giving is amatter of â€œandâ€ â€“ it is a matter of the head and the heart. The original article is worth reading,especially if you want to have a better understanding of the motivations behindgenerosity.
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